Sean Devey | Graphic Design | Cape Town | South Africa | 2020

J.C.LE ROUX SUPERSTAR STYLE

An exciting mass incentive promotional cycle for South Africa’s leading Sparkling Wine J.C. Le Roux. We designed a range of T-shirts and fixed them onto the necks of bottles using an innovative packaging solution. The campaign was supported by a digital initiative that allowed consumers to design their own shirts online, and have them couriered to their door.

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