TEAM DIMENTION DATA RIDING FOR QHUBEKA
PARTNERSHIP WITH NEDEBURG
In 2016 Nederburg came on board as sponsor of Team Dimension Data riding for Qhubeka. This exceptional cycling team was competing in The Tour De France and Matt Advertising was tasked with creating a brand world around the sponsorship building ties and parallels between Nederburg and professional cycling. The work was rolled out in South Africa as well as destinations around the world.
Design / Art Direction | SEAN DEVEY
Copywriting | PJ ROBERTSON
Photography | ALLISTER CHRISTIE