MAVERICKS CI DEVELOPMENT AND WEBSITE BUILD
The multiple initiatives we have worked on for Mavericks Revue Bar - from updating the visual identity and introducing in a new photographic style, to interactive social media campaigns, a website redesign, content creation and activation strategies - are all aimed at bringing this established brand into the digital age, while premiumising its image in consumers’ eyes.
Creating a wealth of beautiful and original digital content for the brand allowed us to bring its social channels to life, give the Mavericks management team the required tools to procure multiple sponsorships for the venue and re-establish the brand as the hotspot of elegant class, sophisticated seduction and endless entertainment possibilities for the modern gentleman.
Mavericks Revue Bar sought to both bring their brand squarely into the digital age and up the perceived class of the establishment. The newly developed strategy is aimed at bridging the gap between the club and the brand’s digital presence, making them into interactive extensions of each other.
At the core of the strategy, aimed at increasing digital interactions and regular foot traffic through the door, lies the notion of ‘agency’ and of tailoring the consumers’ physical experience inside the club through its digital channels. ‘A Gentleman Knows What He Wants’ gives the patrons an opportunity to vote on preferred drinks specials, outfits of particular dancers, theme choices for the Fantasy Friday parties, etc.
CI REDESIGN | SOCIAL MEDIA CAMPAIGN
Photography | ALLISTER CHRISTIE
Website design and development | SEAN DEVEY
Design / Art direction | LARI WINTERBURN | SEAN DEVEY
Copywriting / Concept | | MAX BARASHENKOV