TWISP NATIONAL CAMPAIGN
With the launch of its three new devices, Twisp, South Africa's leading electronic cigarette, sought to introduce lifestyle elements to their previously mostly clinical brand world. The national campaign was hinged on an interactive digital video which allowed consumers to switch between three perfectly mirrored scenes, each personifying one of the new Twisp devices. A competition attached to the end of the video generated incredible social media buzz and attention, while the rest of the campaign played across outdoor elements and a TV and cinema commercial.
Micro SIte Design | SEAN DEVEY
Design / Art direction | LARI WINTERBURN | SEAN DEVEY
Copywriting / Concept | | PJ ROBERTSON