ABSA RBB ROADSHOW - CUSTOMER QUEST GAME
For their annual RBB Roadshow, running across the 9 South African provinces, Absa required a 'sales tool' element that would empower the 3000 middle management attendees with a practical skill they could use in their roles as branch managers, region and division heads.
Based on this ask and addressing the dire need for inter-divisional collaboration within the Absa banking structures, the concept of the Customer Quest game was created. In line with the 2017 Roadshow theme of 'Believe it! We will win together', the game presented in itself a Dungeons & Dragons-style RPG, with a strong emphasis on collaborative problem solving and multiplayer elements.
PLAYER CHARACTER, ABILITY
AND HIDDEN STRENGTH CARD DESIGN
GAME MASTER TABLET UI
Design / Art Direction | SEAN DEVEY
Concept / Copywriting | MAX BARASHENKOV
App Build | VULCAN LABS